United Florist Network ™

Generating more orders online is easier than you think.

So, your website doesn't bring in as many orders as you had hoped? There's something that you should know about the web: it doesn't automatically turn shoppers into customers.

The percentage of shoppers who make a purchase is called the conversion rate. The process of increasing this number is called conversion rate optimization.

Imagine 100 people walk into your flower shop everyday. Now, imagine that 97 of those people turn around and walk out the door without ever making a purchase. That's a 3% conversion rate! Not very good, is it? This scenario could be happening to you every day on the Internet.

According to Shop.org, the average website conversion rate hovers between 3% and 3.5%. That means roughly 97% of visitors to a website leave without ever making a purchase. Most florists concentrate exclusively on getting more and more people to their sites without paying attention to their conversion rate. This is a mistake!

UFN websites are specifically designed with high conversion rates in mind. We have spent countless hours studying the behavior of how people act when ordering flowers online. Our unique and high-performing website will work wonders for your business.

Overall, UFN's clients enjoy a conversion rate average of 8%, while shops with a stronger brands have a 13% average conversion rate.

Encourage your customers with points of assurance.

Shoppers feel encouraged to purchase from you by the multiple points of assurance provided by your business, such as:

• You will personally hand deliver their arrangements
• The number of years you've been in business
• Money-back or freshness guarantees
• No service fees reminders
• Professional affiliations such as SAF or BBB

The McAfee Secure™ and VeriSign® Secured emblems will let your visitors know that their information is safe with you. All personal information will be securely transferred to you for processing.

Your product page is your most important page, this is where shoppers initiate the buying process. A pop-up calendar makes it easy to select a delivery date, and the large, clear "Buy Now" button helps shoppers quickly find their way to the checkout.

UFN websites are specifically designed with sales in mind. Shoppers won't be distracted on their way to selecting a product, and then they will be guided through the easy checkout process. You know that your visitors will be happy customers as soon as their gorgeous arrangement arrives, but we want them to be happy as soon as they get to your website!

Comprehensive and clear tools for your "behind-the-scenes" needs.

• Manage incoming orders
• Organize your online product catalog
• Change product prices
• Check your email
• And more!

A clearly organized list of your orders can be accessed simply by logging into your web-based account, which you can do from any computer with an internet connection.

An icon next to each order will indicate that order's status:

One click brings up the details of each order, including an image of the arrangement and the delivery address, along with options to mark the order "Delivered" or refund the order.

There are three easy way to know you've received an order from the web: manually online through your web-based account, receive an e-mail, or automatically send the orders to your printer.